Ever been to the Greenmarket at Union Square in NYC?
They got it goin’ on.
I had the pleasure of visiting this market a few days ago and, chatting with one of the GrowNYC reps, I learned that it has been around since 1976.
What struck me about this market, I mean, aside from being open an impressive 4-days a week, year round, and hosting over 140 different local suppliers who provide New Yorkers with picked-that-day-or-the-day-before fruits and vegetables, it was that this market was situated right downtown in the middle of all the action.
Any farmer’s market I’ve ever seen has been sequestered away in a residential neighbourhood, often with operating hours that only the stay-at-home can adhere to.
But the Union Square Greenmarket sits right there like an icon to grassroots urban development; in a previously crime-ridden neighbourhood, this market now holds its own amongst office towers, megastores and trendy boutiques.
No doubt there is a price tag attached to this convenience, but the place is packed! Proving that movers & shakers, students, chefs, hipsters, neighbours and tourists are willing to rub shoulders and strike up some small talk all for the sake and the pleasure of eating some real food.
This is a market that is located where the people are.
If you’re in NYC, do check it out. This is how it should be.