East Lynn MyMarket

East Lynn Park

Get the real deal with certified local farmers’ markets.

Have you been to a MyMarket? After being told by those who know I that I had to check out a MyMarket, I took advantage of some free time today and cycled over to East Lynn Park’s Thursday afternoon market — a small but growing neighbourhood farmers’ market just a stone’s throw from Woodbine and the Danforth.

Like the other MyMarkets around Toronto, East Lynn is certified MyPick™, which means the farms have been verified as authentically local, and the items the farmer is selling truly come from his or her farm. I.E. you are buying direct. No middleman. No food depot. No farmy re-packaging of someone else’s produce. It’s what a farmers’ market should be.

Diana Gonzalez, Toronto District Supervisor for MyMarket, explained to me that MyMarket inspectors go so far as to check the farmers’ seed invoices, as well as crops in the ground or livestock being raised, to ensure everything is on the up and up. And on every market day, market managers check that the items each farmer is selling match up with activities back at the farm.

All very impressive, right? That’s a lot of legwork and effort and time to make sure that the dollars you devote to supporting local food truly support local food.

It’s great. It’s crazy. It’s wonderful. I’m dizzy. So why aren’t we all shopping there?

Chatting with some of the farmers, I learned that shopper turn out can sometimes be quite poor – something they couldn’t understand because of “all houses all around us!” East Lynn is a relatively new market. If the neighbourhood wants to have continued access to fresh strawberries, sweet peas, wildflower honey, maple syrup and lamb chops, not to mention all the other baked treats I saw, it’s time to step up and show your support!

If we don’t support the local markets, our local farmers won’t bother coming in to see us, and we’ll be forced to shop for depot food at the supermarket.

C’mon out folks. It was a late spring, but it’s all coming up roses now!