So, what is LocalFoody and why did we start it?

The Omnivore's DilemmaIt all started when we were on vacation last winter. Nothing like sitting by the pool miles away from the closest Internet connection to create time and space to do some reading. “The Omnivore’s┬áDilemma: A Natural History of Four Meals” by Michael Pollan was at the top of my reading list, and it really changed the way I think about food.

From the description of the Industrial Food System, to big Organic, to Joel Salatin’s amazing Polyface Farms, I found myself driven to find out more about the local food movement and the hundred mile diet. But we were offline in Mexico. I resolved to do some online research when we got home, and find “that site” that would allow me to find good, local, organic food producers and distributors.

Well much to my surprise, I didn’t find “that site”. There was a long list of great sites that talk about Organic and local food, even a really solid directory site (LocalHarvest), but nothing that uses the power of geolocation and social networks to create a great simple-to-use web experience around finding good food.

They say that people come up with the best ideas in order to scratch their own itch. LocalFoody is our attempt to solve our own problem – a quick and easy way to find good food near us. We’re working hard, and hope the end result is useful to you, too.